Why You Should Never Try Out a New Social Media Tactic On a Client
There’s a standing rule about hosting a dinner party: never cook up a new dish for the occasion. It’s best to try it out for yourself first or with close family members before seeing if the concoction will be a hit with others.
The same rule should apply with social media initiatives, but I’ve witnessed several instances where an agency’s first usage of a platform was on behalf of a client. While it may not end up a disaster, it’s risky to not test out the approach with the one client that’s always available.
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