Crosnoricks
6 Reasons Why Your Facebook Contest Failed
Marketing teams often get too caught up in the design and distribution tactics that the big picture of a social media campaign is compromised. The reality is that taking a [...]
Why You Should Never Try Out a New Social Media Tactic On a Client
Whether it's Pinterest, Instagram or another social media platform, agencies should make sure they can validate its potential benefits — and shouldn't be afraid to use themselves as the case study.
Why Your Customers Know More About You Than You Think …
When was the last time you purchased something on Amazon.com without reading the reviews? In the digital age, conversations about the experience with the organization, positive or negative, are being [...]
3 Ways Social Media is Like ‘Project Runway’
I admit it. I’ve been hooked on reality show “Project Runway” since its inception nearly seven years ago. The funny thing is, the rules set for the designers on "Project [...]
3 Questions to Ask When Developing a Twitter Strategy
As a social media zealot, I’m all for businesses using such tools to interact with customers, partners, prospects and other stakeholders. However, that doesn’t mean I think companies should just [...]
eView: Pay for Twitter Only if There’s a Return
Twitter, the popular and fast-growing microblogging site, is like the Wild West — it has few laws, regulations or hard costs. It won’t stay that way for long, however. Reports [...]