6 Reasons Why Your Facebook Contest Failed

So it tanked. It bombed. No, I’m not talking about the latest reality show, but rather your much anticipated Facebook contest. The marketing department was excited, the C-suite signed off. You carefully crafted messaging, creative and an offer you thought couldn’t be refused. The strategy was created, collateral was designed and tested, and plans were approved. The day comes to launch and there’s terrific anticipation for what will be.

And nothing happens.

So, first things first: Many of us have been there at least once.

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