Why USA Today Rebuilt Its Website

News and non-news stories will be more clearly marked

USA Today is rolling out a new website this week that executives hope will better organize its content for readers and make the brand more transparent.

Prioritizing color, the new site has crisper sections, and images are now featured in vertical photo galleries over the previous horizontal configuration. It’s the most significant redesign since 2012, when the site got a revamp to commemorate the brand’s 30th anniversary.

Article pages now have a bolder redesign.

“It’s another chapter in the evolution of our brand and digital innovation that we’ve done at USA Today,” said Jason Jedlinski, senior vice president of consumer product at the publisher.

Executives studied user behaviors for over a year before determining what needed to be tweaked on the site, which now includes a yellow label to clearly designate opinion pieces in an effort to be more transparent.




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