Why Super Bowl Ads (Mostly) Dodged Political Messages This Year
Funny or unifying spots are a safer bet for polarized times


Whether it was a spot from Budweiser reminding viewers about the company’s own immigrant roots or an emotional 90-second ad from 84 Lumber depicting an immigrant family’s journey to a border wall, brands rushed to the national stage with political purpose in the wake of President Donald Trump’s election in 2017.