Why Super Bowl Ads (Mostly) Dodged Political Messages This Year

Funny or unifying spots are a safer bet for polarized times

Audi's Super Bowl ad used humor to promote its electric vehicles. Audi

Whether it was a spot from Budweiser reminding viewers about the company’s own immigrant roots or an emotional 90-second ad from 84 Lumber depicting an immigrant family’s journey to a border wall, brands rushed to the national stage with political purpose in the wake of President Donald Trump’s election in 2017.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.