Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram

Where nostalgia reigns supreme

Instagram has long been the go-to app for millennials to upload nostalgic, old photos (as well as hosting the popular #TBT hashtag) and it's also helping reboot retro franchises.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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