Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram

Where nostalgia reigns supreme

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Instagram has long been the go-to app for millennials to upload nostalgic, old photos (as well as hosting the popular #TBT hashtag) and it’s also helping reboot retro franchises.

When Netflix added 25 episodes of Bob Ross’ The Joy of Painting to the streaming service early last month, posts about the famous ’80s painter spiked on the photo and video-sharing app. The data point is part of Adweek’s ongoing series with Facebook to track the buzziest topics on the social network and Instagram, this time for the month of June.

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