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Bob Ross’ fame has grown significantly since his death in 1995 as new audiences discovered the soothing art lessons he delivered on his show The Joy of Painting through Twitch and Netflix. Canadian meal kit delivery service Goodfood is tapping into his zen demeanor by using his likeness for a new ad campaign.
Developed by Goodfood’s creative agency of record John St. with permission from Bob Ross’ estate, “The Joy of Dinner with Goodfood” shows Ross with an easel seemingly painting Goodfood’s seared sirloin steaks with dijon cornichons pan sauce.
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