Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Earned media and customer engagement are two of the primary uses of social media for business. With high quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.