Why Organic Growth Is the Key to Growing Your Brand on Instagram

Opinion: it’s more important than ever to have a clearly defined, visually striking presence

There are a lot of people—and brands—out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter is that those tools only work if you already have a coherent social media strategy and a definite vision for how you want to present yourself or your company.