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Notable 2018 Behavioral Trends on YouTube

Going back to basics, searching for inspiration, looking for connection.

Faux Influencers: Are They Just Like You?

Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.

The Rise of the Social Shopper

Opinion: It is most effective when tailored to the platform in question.

Will Data Portability Hurt Facebook’s Ad Business?

Opinion: From a user’s perspective, I doubt it.

Prepare for These 4 Changes on Facebook Within the Next Year

Opinion: Marketers will become increasingly reliant on custom audiences.

Should Walled Gardens Lose the Walls and Become Community Gardens?

Opinion: Platforms want marketers to have visibility, but not without some boundaries.

Why Organic Growth Is the Key to Growing Your Brand on Instagram

Opinion: it’s more important than ever to have a clearly defined, visually striking presence.

How Facebook Is Gearing Up for the Holiday Shopping Season

Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.

How AI Tech Giants Could Improve Their Images By Serving the Public Good

Opinion: Smaller companies are already experimenting with this model.

The Burden of Content, Part 2: Navigating the Social Terrain

Opinion: The responsibility falls to brands and other users.