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3 Behavioral and Cultural Shifts We Saw on YouTube in 2019

Local content, shopping content and going green.

Notable 2018 Behavioral Trends on YouTube

Going back to basics, searching for inspiration, looking for connection.

Faux Influencers: Are They Just Like You?

Opinion: Brands that align themselves with the right personalities will see real engagement, not the fake kind.

The Rise of the Social Shopper

Opinion: It is most effective when tailored to the platform in question.

Will Data Portability Hurt Facebook’s Ad Business?

Opinion: From a user’s perspective, I doubt it.

Prepare for These 4 Changes on Facebook Within the Next Year

Opinion: Marketers will become increasingly reliant on custom audiences.

Should Walled Gardens Lose the Walls and Become Community Gardens?

Opinion: Platforms want marketers to have visibility, but not without some boundaries.

Why Organic Growth Is the Key to Growing Your Brand on Instagram

Opinion: it’s more important than ever to have a clearly defined, visually striking presence.

How Facebook Is Gearing Up for the Holiday Shopping Season

Opinion: Instagram provides a great opportunity to increase brand awareness and customer engagement.

How AI Tech Giants Could Improve Their Images By Serving the Public Good

Opinion: Smaller companies are already experimenting with this model.