Why Nestle Is Doubling Down on First-Party Data and Trust to Prepare for GDPR

Including more customer reviews

GDPR will force all marketers to focus more on service. Getty Images

With the European Union’s General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestlé said it’s crucial to focus on how first-party data is collected is crucial.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.