Why More Brands Aren't Making Quality Virtual Reality and Augmented Reality Experiences
Omnicom Media Groups exec weighs in
LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been presented with a wide selection of high quality AR and VR experiences from brands.
Adweek caught up with Omnicom Media Group's chief content officer, Claudia Cahill, at CES to hear a bit more about why more brands and agencies aren't pushing the boundaries of these platforms and what it takes to make content that viewers will actually engage with.
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