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LAS VEGAS—Despite virtual reality being around for some time now and augmented reality picking up speed, consumers havne't been presented with a wide selection of high quality AR and VR experiences from brands.
Adweek caught up with Omnicom Media Group's chief content officer, Claudia Cahill, at CES to hear a bit more about why more brands and agencies aren't pushing the boundaries of these platforms and what it takes to make content that viewers will actually engage with.