Why It’s Primetime for Instagram Stories Ads

Opinion: Brands that stay within the boundaries of the feed need to rethink that approach

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At its F8 annual developer conference earlier this month, Facebook indicated that the Stories-style format is more popular than News Feed, with 450 million people on WhatsApp and with 300 million on Instagram using the feature to view organic user- and brand-generated content every day.

Facebook is investing heavily in Stories content solutions, even launching third-party integrations so that users can share to Stories directly from other applications like GoPro, SoundCloud and Spotify.

The net? Expect this already popular feature to become even more popular.

What’s shocking is that marketers have been slower to tap into Stories for advertising.

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