Many advertisers bemoan the loss of organic reach on Facebook, a problem some would argue is only getting worse over time. Other networks are frequented by more engaged users who seek out branded content, and businesses would be wise to investigate those. According to an infographic from Selfstartr.com, Instagram should be your first consideration.
Facebook’s potential organic audience has been declining for years, from 11 percent in 2012, to just four percent in 2014. However, Instagram has shown the opposite trend: higher user numbers have managed to increase the potential organic audience by 13 percent in just the last two years.
By contrast, Instagram’s users very willing to engage with branded content on the network.