Why Hershey's Launched One of Its Biggest Products With a Digital-First Approach

And used social creative to generate buzz

July 19, 2017

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Hershey’s—a more than 120-year-old brand—is trying to think faster and be more efficient when it comes to advertising.

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.