Report: GM Wanted To Take Over Facebook Pages

Why did General Motors pull $10 million of advertising off Facebook? According to reports, it came down to an issue of page control, meaning, GM wanted to take over an entire page with its branding, and Facebook declined.

Why did General Motors pull $10 million of advertising off Facebook? According to reports, it came down to an issue of page control, meaning, GM wanted to take over an entire page with its branding, and Facebook declined.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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