Why Facebook Will Become the Most Trusted Spot on the Internet for Advertisers

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Mark Zuckerberg's congressional testimonies made one thing clear: People do not understand how Facebook works in an advertising sense. Getty Images

Like many, I followed Mark Zuckerberg’s congressional testimony closely. I couldn’t help but feel a little sympathetic as I realized Zuckerberg’s biggest challenge would be explaining to Congress what exactly Facebook does in the first place.

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Jason Beckerman is CEO of Unified.