Jason BeckermanOpinion ContributorJason Beckerman is CEO of Unified. He oversees Unified’s product, technology, operations and organizational strategy. Voice Why Facebook Will Become the Most Trusted Spot on the Internet for Advertisers After Zuckerberg's congressional testimony, it became clear to me that the platform will become the safest place for ad spend. Social Pro Daily 4 Emerging Trends Defining Social Media Advertising Today Opinion: How do we address the issue of transparency plaguing the industry? Can brands really optimize across channels and teams? How do we make data actionable? These are just some of the biggest issues facing the social advertising industry today.