Why Facebook Is Making Moves to Monetize WhatsApp

Opinion: The messaging app is not generating revenue for its parent company

WhatsApp’s moment of truth has come. With more than 1.5 billion monthly users worldwide, it is one of the most used communication applications. The problem is, the app is not generating revenue for its parent company, Facebook, because WhatsApp lacks a subscription model to charge its users. For this reason, Facebook has been investing heavily in making its messaging platform friendlier for businesses.