Facebook is hopeful about its plans to build out WhatsApp’s offerings for business accounts, but it’s staying mum on whether ads might be coming to the encrypted messaging service.
David Fischer, Facebook’s vice president of business and marketing partnerships, wouldn’t rule out the possibility in a recent interview with Adweek.
“In time, we’ll figure it out,” he said when asked whether there would be ads on the platform.
That sentiment is a far cry from Facebook CEO Mark Zuckerberg’s reported
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