The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018

Organic reach was nearly nonexistent and engagement was down

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here’s what they found:

The pages they studied posted more content in the second quarter of 2018 compared with the first quarter and all of last year. Those pages totaled 8.1 million posts in the second quarter, up 24 percent in the first quarter of 2018.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in