Why Consumers Share User-Generated Content (Infographic)

Brands and consumers agree that user-generated content is more influential than brand content, but brands still don't seem to understand what inspires people to share.

User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes.