Why CCPA Won't Be as Big of a Deal as GDPR

SpotX CEO and founder Mike Shehan predicts that consumers might not care

LAS VEGAS—Sitting above the Las Vegas strip at the Aria, Adweek caught up with Mike Shehan, the CEO and founder of SpotX, an online video ad platform. With CCPA officially in effect (as of Jan. 1), Shehan chatted about how it might not have the same bombastic effect as GDPR did when the European regulation was implemented in May 2018, and what he expects to see come out of CES 2020.

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