Why Allure and Teen Vogue Focus on Innovation Rather Than Data

Creating content for an algorithm is a 'flawed approach'


As publishers are relying more and more on social media platforms to distribute their content, they inherently compete with ever-shifting algorithms and the needs of the platform. But how much do the algorithms matter in the ultimate decision of what content to create?

At an Advertising Week panel on Wednesday titled “Next Gen for a New Gen: Content, Voices and Influencers,” Michelle Lee, editor in chief of Allure, and Phillip Picardi, digital editorial director for Teen Vogue and Allure, discussed what it means to be publishers, content creators and influencers in their own right.

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