Who Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?

Marketers are increasingly able to collect data as consumers binge their favorite shows

Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers reflect this: Per eMarketer, mobile surpassed TV in terms of ad spend in 2018 with wireless devices commanding 33.9 percent of all U.S. media budgets compared to 31.6 percent for TV. The market research company also reports that TV ad spend dipped 0.5 percent in 2018 to $69.87 billion and will fall another 1 percent to $69.17 billion this year.

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This story first appeared in the Jan. 7, 2019, issue of Adweek magazine. Click here to subscribe.