When Teens Don’t Drive Safely, Toyota’s Clever App Plays Their Parents’ Embarrassing Music

Fun initiative to promote better habits behind the wheel

74% of parents are more concerned about their kids getting into a car accident than drugs or crime. Toyota Europe

Here’s a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad’s favorite tunes.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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