When Facebook Policy Goes Wrong

Earlier today Facebook shut down the highly successful Burger King Whopper Sacrifice application. The application that we previously wrote about, encourages users to remove ten of their friends in exchange for a free Whopper. The campaign was insanely successful and then Facebook shut it down due to privacy issues. Now the campaign has become arguably even more successful given all the press they’ve received due to today’s events.

Facebook has an ongoing conflict within the organization surrounding policy about what is an acceptable practice and what isn’t on the platform.