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As more and more mobile and social data is able to be tracked, categorized and prioritized, analysis paralysis can set in. So how can you use analytics in your social and mobile ad campaigns without becoming overwhelmed?
Making sure that the numbers you’re paying attention to are the ones necessitated by your objective can be the biggest step to success, according to Gartner managing vice president Julie Hopkins and mobile marketing lead Mike McGwire. Hopkins and McGuire talked about what marketers should be focusing on in a presentation, Better Insights and Action From Mobile and Social Investments, at the Gartner Digital Marketing Conference in San Diego, Calif.