What Marketers Can Learn From Maine's Political Email Idiocy
It finally happened.
Politicians’ idiotic email practices had a measurable negative effect.
“Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting the state’s caucus results—even omitting some votes because emails reporting tallies ‘went to spam’ in an email account,” said the story on Politico.com last week.
We all know what happened, right? Maine’s reporting precincts sent email messages reporting the tallies. The messages didn’t bounce, resulting in assumptions they were delivered.
Ha
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in