Ken Magill
If there’s one word that most aptly describes Ken Magill’s coverage of online marketing, it’s fearless. For more than a decade, Magill has built a reputation for calling it like he sees it no matter who may get offended. Some marketers read his column just to make sure they’re not in it. In a trade-publishing market populated mostly by vendor representatives who must watch what they say, Magill stands out as the one guy who says what he thinks. Moreover, he often writes what others are thinking, but are afraid to say. He can even be very funny.
Having been a direct marketer, and having covered online marketing since 1997 for DM News, Direct, Chief Marketer and Multichannel Merchant magazines, Magill offers a unique, informed perspective on the evolution of digital selling. He was also founding editor of trade weekly iMarketing News and Magilla Marketing, a newsletter dedicated to e-mail.
He is currently founding editor of the recently launched trade weekly email newsletter The Magill Report.
What Marketers Can Learn From Maine’s Political Email Idiocy
Performance Marketing
It finally happened. Politicians' idiotic email practices had a measurable negative effect. "Maine Republican Party chairman Charlie Webster has admitted that the state party made numerous clerical errors in counting [...]
DMARC: Another Step in the Fight Against Email Phishing
Performance Marketing
Is there any topic more certain to make a marketer's eyes glaze over with boredom than email authentication? Don't answer. That was rhetorical. However, there was an email-authentication-related development earlier [...]
Some Email Industry BS We Should All Be Wise to by Now
Performance Marketing
Quick! Which email service provider has the best delivery rate? Don't know? Neither do I. Let's try and find an answer. According to a list put out by ranking firm [...]
How a Dirty Mind Can Help Save Your Creative
Performance Marketing
My journalism mentor Charlie Adair [RIP] was an utterly twisted human being, but in the best way imaginable for a student who wanted to learn to be the best reporter [...]
Astonishing: The One Email That Made It Through
Performance Marketing
An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by [...]
Email’s No. 1 Misunderstood Metric
Performance Marketing
So you're sitting around a conference table discussing your company's email marketing and someone starts talking about the program's open rate. To the uninitiated, common sense says "open rate" refers [...]
Four Email Marketers, My Gmail Account, and Why They Matter to You
Performance Marketing
Let me tell you the story of four marketers' emails and their placement in my Gmail account. Trust me. Their story matters to you. I gave none of the four [...]
The One Question to Tell if an Email List Vendor Is Legit
Email's gatekeepers—system administrators at companies and universities, anti-spam personnel at Yahoo!, Google, Hotmail and the like—exert 100 percent control over what makes it into their email account holders' inboxes and [...]