Some Email Industry BS We Should All Be Wise to by Now
Quick! Which email service provider has the best delivery rate?
Don’t know? Neither do I. Let’s try and find an answer.
According to a list put out by ranking firm topseos, Pinpointe On-Demand—as topseos referred to it—has the best delivery rate of 10 email service providers it ranked for January.
The company name is actually just Pinpointe, but let’s not quibble.
No, let’s just cut to the real problem with Topseos’ rankings list—that it mentioned ESPs’ so-called “delivery rates” at all.
ESPs
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