DMARC: Another Step in the Fight Against Email Phishing
Is there any topic more certain to make a marketer’s eyes glaze over with boredom than email authentication?
Don’t answer. That was rhetorical.
However, there was an email-authentication-related development earlier this week that marketers who use email should take note of. It may begin to tip the scales in the battle against phishing—fraudulent email pretending to be from a well known brand in order to get users’ account information—in favor of the good guys.
A group of 15 of the Internet’s most well-known brands have unveiled a plan aimed at shoring up some of the shortcomings that have plagued the implementation and use of email authentication: Dubbed Domain-based Message Authentication, Reporting and Conformance, or DMARC (dee-mark).
The
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