What Makes a ‘Living Business’? Staying Relevant and Remaining Flexible

Companies risk missing out on $1 trillion in revenue if they aren't

65% of the times consumers switched brands, it was to pursue more relevant offerings, new Accenture research shows. Getty Images

Consumers are fickler than ever, and U.S. businesses that can’t adjust are at risk of missing out on a serious amount of revenue, according to new research released today from consulting and business services firm Accenture.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.