What Is Ad Fraud and How Does It Happen?

It's costing brands more than $50 million a day

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

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