What Drives Engagement on Social Media?

Social media users are sharing more content than ever. Here are some best practices for driving engagement.


Social media marketing is largely a tactic for raising awareness.

According to a report from Shareablee, while engagement in the form of likes, comments and similar actions has increased throughout the year, the growth in amplification has outpaced all other actions on the social web.

During the period between Q1 and Q3 2015, there was a 50 percent increase in total actions in the U.S., with Instagram seeing the biggest increase overall.

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The retail industry had the biggest growth in 2015, followed by automotive and publishers.

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