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Numerous factors go into determining the best times for brands to post on social platforms such as Facebook, Instagram, Twitter and LinkedIn, and conditions vary for every industry and every company, but Sprout Social took its 2019 stab at giving brands in six verticals a good starting point in answering those questions.
Sprout Social’s data science team analyzed over 25,000 customer interactions across those four social platforms for brands in consumer goods, media, education, nonprofits, tech and healthcare.