Performance Marketing

What 8 Agency Execs Think About Twitter’s New Like Button

Spoiler: Not all of them heart the change

By Christopher Heine & Marty Swant

November 5, 2015

This week, Twitter tried increasing its emotional pull by ditching its star button in exchange for a heart, prompting users to "like" a post instead of the old "favorite" option.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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