Want to Know Which SXSW Events Are Must-Sees? Ask This Chatbot

‘Survival Guide’ aggregates the best panels and parties

Mobile messaging company Snaps built a Facebook Messenger chatbot exclusively for SXSW.

Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they’ll navigate hundreds of parties, panels, parties and activations. Did we mention parties?

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.