The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool BuzzSumo.
Buffer and BuzzSumo analyzed over 777 million Facebook posts from 2018 and narrowed their focus to the 500 most popular ones, which tallied more than 1 billion engagement.
More than 81 percent of those 500 posts were videos, and the two companies said video posts drew at least 59 percent more engagement than other types of posts on the social network.
Images accounted for 18 percent of the top 500 posts of 2018, while links represented just 0.2
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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