Walmart Is Putting Lettuce on the Blockchain

Its Food Traceability Initiative seeks to enhance food safety

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Walmart and Sam’s Club have asked their suppliers of leafy greens to start using blockchain technology to ensure “real-time, end-to-end traceability from farm to table” and to “speed up identifying, researching and reacting to food safety situations.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in