Vox Media wants to help local news organizations get better at programmatic advertising.
Building upon its ad marketplace, Concert, the media company is bringing local news orgs into the fold with a new effort called Concert Local, created in partnership with Google News Initiative (GNI).
Concert Local will provide publishers, like Advance Local properties including AL.com and The Oregonian, The Boston Globe, Dallas Morning News and Tampa Bay Times, with dozens of customizable ad units, including for videos.
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