Visual Media Changes How Humans Consume Information (Infographic)

Visual intelligence is on the rise and brands need to adapt to keep up with the shift in consumer behavior.

Text was king in the early, primitive days of the Internet, and over time, it has become a more visual medium. According to an infographic from WebDAM, it’s not just the Internet; verbal intelligence is on the decline and visual intelligence is increasing.

This all points to a shift in the way humans consume information. With visual IQ on the rise, even educated people are less willing to spend time reading, and the average person is only likely to remember 20 percent of what they read.

Social media channels have seen and adapted to this change in consumer behavior. Indeed, the most visual networks are the ones experiencing the biggest surge in growth. Not only is social going visual, but social networks are also jumping on the native video bandwagon.

WebDAM offers brands four tips for keeping up with the visual evolution:

  1. Gradually increase the number of digital touchpoints every year.
  2. Develop and maintain brand consistency across digital channels.
  3. Create high-quality, compelling images in your digital media.
  4. Use more video including on your website and in advertising.

Check out the infographic below for more details and to see which visual social channels are growing the fastest:


Eye image courtesy of Shutterstock.