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Pinterest recently opened its Promoted Pins platform to small businesses, meaning that they can now target and segment their ads at a much deeper level. They can also now collect data and audience insights that were previous off-limits.
This capacity to realize and analyze return on investment makes Pinterest a serious marketing tool that should not be overlooked, even by the smallest businesses. If you haven’t already, sign up for a Pinterest for Business account and activate a Promoted Pins campaign today.