Virtual Selling, Now on the Fast Track, May Be Here to Stay When the Pandemic Fades

LinkedIn Sales Navigator’s quarterly update adds many features to support it

people looking at a row of screens
Will the virtual selling momentum continue, if and when salespeople are allowed back on the road? Getty Images

What has traditionally been seen as an in-person, relationship-based part of business is being tested online. While some businesses have been slowly experimenting with virtual selling, the pandemic halted in-person cordiality and made deal-making over video conferencing and chat tools a necessity.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.