Viral Publishing: Credibility Means Balancing Speed and Accuracy

As more readers grow skeptical of viral headlines and inaccurate content online, publications like BuzzFeed are learning that getting the facts wrong can wreak havoc on on credibility.

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It’s kind of annoying when you’re searching for the latest news and events, only to be confronted by a half-truth. The social media news cycle is a minute-by-minute breakdown, compared to the 24-hour-news cycle. As newer online publications like BuzzFeed gain popularity through viral dominance, they’re also starting to realize the importance of credibility.

Citing sources accurately and delivering credible information has been a concern in news reporting since well before the Internet. Publishing bad information can wreak havoc on the reputation of a publication, and with Internet users increasingly getting their news



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