Social Pro Daily

Facebook Details Its Commitment to Viewed Impressions for Ads

Facebook’s latest step toward giving its advertisers the most accurate measurement of the effectiveness of their campaigns is its focus on viewed impressions, as opposed to served impressions.

By David Cohen

February 18, 2015

ViewedImpressionsFacebook’s latest step toward giving its advertisers the most accurate measurement of the effectiveness of their campaigns is its focus on viewed impressions, as opposed to served impressions.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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