Facebook Advertisers Can Go Beyond Last Click with Conversion Lift Measurement

Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks

ConversionLiftMeasurement650Chief operating officer Sheryl Sandberg and other Facebook executives have often discussed the need to track conversions, and not just clicks, and the social network took a significant step in that direction with Tuesday’s announcement that it is expanding the availability of its conversion lift measurement capabilities.

Facebook said advertisers that work directly with Facebook teams will be able to set up conversion lift studies with their account representatives and see near-real-time results in Ads Manager, adding that the goal is to expand its offering to cover more use cases and more complex studies.

Tuesday’s

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