Admit it: It would be amazing to have a famous influencer–the kind with millions of followers–promote your application.
Your app needs exposure. You want a huge amount of downloads. The usual strategies everyone uses–mobile ads, social media, content marketing–aren’t working as well as they used to.
But influencer marketing is timeless. When it’s done right, it delivers results–downloads, customers, you name it.
Most app developers get influencer marketing wrong. They waste a huge amount of time and money working with influencers.