Vice’s Streamlined Rebrand Brings All of Its Channels Under One Umbrella

It's also rolling out its own audience measurement and new blacklist policy

Vice Media is folding its more than a dozen digital brands into Vice

As part of a larger redesign and streamlining of the digital media company’s website and editorial structure, Vice Media is bringing all of its more than a dozen digital brands under one roof at, the company announced today. Additionally, the company is rolling out a new proprietary audience metric and is making changes to its blacklist policy for advertisers.

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@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.