Viacom's Gambles Have Led to Major Gains

At Adweek’s Convergent TV Summit, Sean Moran said the company is embracing cord-cutting

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Viacom is proving that it’s anything but stale. Sean Moran, who spearheads ad solutions for the broadcaster, said Viacom is just getting started. Moran spoke at Adweek’s Convergent TV Summit on Tuesday, walking through the company’s two-year journey in pivoting from a linear-based broadcaster to one that embraces cord-cutting—and all things addressable.

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